{"id":24337,"date":"2025-05-06T09:00:00","date_gmt":"2025-05-06T14:00:00","guid":{"rendered":"https:\/\/www.competencia.com.ec\/corporativo\/?p=24337"},"modified":"2026-04-21T08:34:39","modified_gmt":"2026-04-21T13:34:39","slug":"que-son-las-etiquetas-de-precios-digitales-y-como-funcionan-2","status":"publish","type":"post","link":"https:\/\/competencia.com.ec\/corporativo\/que-son-las-etiquetas-de-precios-digitales-y-como-funcionan-2\/","title":{"rendered":"\u00bfQu\u00e9 son las etiquetas de precios digitales y c\u00f3mo funcionan?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24337\" class=\"elementor elementor-24337\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-a317259 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"a317259\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a90e96f ae-bg-gallery-type-default\" data-id=\"a90e96f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-01cd2f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"01cd2f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fa034e7 ae-bg-gallery-type-default\" data-id=\"fa034e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81f19d1 elementor-widget elementor-widget-text-editor\" data-id=\"81f19d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las <strong>etiquetas de precios digitales<\/strong> son dispositivos electr\u00f3nicos que reemplazan las tradicionales etiquetas de papel en estanter\u00edas de tiendas y supermercados. Basadas en la tecnolog\u00eda <strong>ESL (Electronic Shelf Labels)<\/strong>, permiten actualizar precios y promociones de forma remota, centralizada y en tiempo real, mejorando la eficiencia y reduciendo errores humanos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-9228891 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"9228891\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1222481 ae-bg-gallery-type-default\" data-id=\"1222481\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-903ff02 elementor-widget elementor-widget-text-editor\" data-id=\"903ff02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Componentes de las etiquetas electr\u00f3nicas<\/h2>\n<p>Las <strong>etiquetas electr\u00f3nicas<\/strong> est\u00e1n compuestas por varios elementos clave que les permiten funcionar de forma aut\u00f3noma y eficiente. A continuaci\u00f3n, se describen sus principales partes:<\/p>\n\n<h3>1. Pantalla<\/h3>\n<p>La mayor\u00eda de las <strong>etiquetas digitales<\/strong> utilizan pantallas e-ink (tinta electr\u00f3nica), que consumen poca energ\u00eda y ofrecen una excelente visibilidad, incluso bajo luz solar directa. Estas pantallas muestran el precio, nombre del producto, c\u00f3digo de barras y, en algunos casos, c\u00f3digos QR o datos adicionales.<\/p>\n\n<h3>2. M\u00f3dulo de comunicaci\u00f3n<\/h3>\n<p>Este m\u00f3dulo permite que la etiqueta se comunique con el sistema central del establecimiento mediante tecnolog\u00edas como <strong>radiofrecuencia (RF)<\/strong>, Wi-Fi o Bluetooth. Gracias a esto, se pueden actualizar cientos de precios simult\u00e1neamente.<\/p>\n\n<h3>3. Fuente de energ\u00eda<\/h3>\n<p>Funcionan con bater\u00edas de larga duraci\u00f3n, muchas veces con autonom\u00eda de hasta 5 a\u00f1os. Esto reduce los costos de mantenimiento y hace viable su implementaci\u00f3n a gran escala.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-99b8bf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"99b8bf4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee99de ae-bg-gallery-type-default\" data-id=\"3ee99de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94d4346 elementor-widget elementor-widget-text-editor\" data-id=\"94d4346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfC\u00f3mo funcionan las etiquetas de precios digitales?<\/h2>\n<p>Las <strong>etiquetas electr\u00f3nicas<\/strong> reciben informaci\u00f3n desde un software de gesti\u00f3n central, donde se introducen los nuevos precios o promociones. Una vez configurado, el sistema env\u00eda la actualizaci\u00f3n a todas las etiquetas a trav\u00e9s del m\u00f3dulo de comunicaci\u00f3n, y los datos se reflejan al instante en las pantallas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-7eea324 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"7eea324\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c20414d ae-bg-gallery-type-default\" data-id=\"c20414d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ab833 elementor-widget elementor-widget-text-editor\" data-id=\"25ab833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Ventajas de las etiquetas de precios digitales<\/h2>\n<ul>\n    <li><strong>Agilidad en la actualizaci\u00f3n de precios:<\/strong> Se pueden cambiar precios de forma masiva y sincronizada en todos los puntos de venta.<\/li>\n    <li><strong>Reducci\u00f3n de errores:<\/strong> Al eliminar la intervenci\u00f3n manual, se reducen las discrepancias entre el precio en g\u00f3ndola y el de caja.<\/li>\n    <li><strong>Ahorro de tiempo:<\/strong> Los empleados ya no tienen que reemplazar etiquetas f\u00edsicas una por una.<\/li>\n    <li><strong>Mayor precisi\u00f3n:<\/strong> Las <strong>etiquetas de precios digitales<\/strong> reflejan exactamente lo que est\u00e1 en el sistema, lo que mejora la experiencia del cliente.<\/li>\n    <li><strong>Flexibilidad:<\/strong> Es posible mostrar m\u00e1s informaci\u00f3n, como promociones, im\u00e1genes o alertas.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-ddfe925 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"ddfe925\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8b7d068 ae-bg-gallery-type-default\" data-id=\"8b7d068\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4714502 elementor-widget elementor-widget-text-editor\" data-id=\"4714502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Aplicaciones de las etiquetas electr\u00f3nicas en supermercados y retail<\/h2>\n<p>Las <strong>etiquetas electr\u00f3nicas para supermercados<\/strong> est\u00e1n revolucionando la forma de operar. Adem\u00e1s de precios, se pueden utilizar para mostrar alertas de stock bajo, c\u00f3digos QR para informaci\u00f3n adicional o promociones temporales automatizadas.<\/p>\n\n<h3>Mejor experiencia para el cliente<\/h3>\n<p>Al reducirse los errores de precios, se incrementa la confianza del consumidor. Tambi\u00e9n pueden acceder a m\u00e1s informaci\u00f3n mediante c\u00f3digos QR o interacci\u00f3n m\u00f3vil.<\/p>\n\n<h3>Control centralizado para m\u00faltiples sucursales<\/h3>\n<p>Un sistema central puede actualizar precios en tiempo real para todas las tiendas, sin necesidad de intervenci\u00f3n f\u00edsica en cada sucursal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-35570d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"35570d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9455df1 ae-bg-gallery-type-default\" data-id=\"9455df1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd6e7f elementor-widget elementor-widget-text-editor\" data-id=\"5bd6e7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Desventajas a considerar<\/h2>\n<ul>\n    <li><strong>Inversi\u00f3n inicial:<\/strong> La implementaci\u00f3n de un sistema de <strong>etiquetas de precios digitales<\/strong> puede requerir una inversi\u00f3n considerable.<\/li>\n    <li><strong>Compatibilidad:<\/strong> Algunas tiendas necesitan actualizar su infraestructura tecnol\u00f3gica para implementar esta soluci\u00f3n.<\/li>\n    <li><strong>Dependencia tecnol\u00f3gica:<\/strong> Un fallo en el software puede afectar la visualizaci\u00f3n de precios.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-2eabfe1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"2eabfe1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-719fe00 ae-bg-gallery-type-default\" data-id=\"719fe00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-217700f elementor-widget elementor-widget-text-editor\" data-id=\"217700f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfPor qu\u00e9 adoptar etiquetas digitales hoy?<\/h2>\n<p>En un entorno de retail competitivo, donde los precios cambian r\u00e1pidamente, contar con una soluci\u00f3n como las <strong>etiquetas de precios digitales<\/strong> puede marcar la diferencia. Automatizan procesos, mejoran la experiencia del consumidor y aumentan la eficiencia operativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-53a3c313 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"53a3c313\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c0d37f ae-bg-gallery-type-default\" data-id=\"54c0d37f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64bbfc79 elementor-widget elementor-widget-heading\" data-id=\"64bbfc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-562923f elementor-widget elementor-widget-accordion\" data-id=\"562923f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9031\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9031\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfQu\u00e9 diferencia hay entre una etiqueta digital y una tradicional?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9031\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9031\"><p>Las tradicionales son de papel y requieren cambios manuales, mientras que las digitales permiten actualizaciones remotas y autom\u00e1ticas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9032\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9032\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfSe pueden usar en todo tipo de tiendas?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9032\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9032\"><p>S\u00ed, aunque son m\u00e1s comunes en supermercados y tiendas minoristas, tambi\u00e9n se utilizan en farmacias, ferreter\u00edas y almacenes.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9033\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9033\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfSon seguras las etiquetas de precios digitales?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9033\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9033\"><p>Los sistemas modernos usan protocolos cifrados de comunicaci\u00f3n para evitar alteraciones no autorizadas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-15812526 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"15812526\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5dfdca52 ae-bg-gallery-type-default\" data-id=\"5dfdca52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71e73633 elementor-widget elementor-widget-text-editor\" data-id=\"71e73633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Conclusi\u00f3n<\/h2>\n<p>Las <strong>etiquetas de precios digitales<\/strong> representan un paso clave en la modernizaci\u00f3n del retail. Ofrecen ventajas claras en precisi\u00f3n, agilidad y gesti\u00f3n remota. Aunque su implementaci\u00f3n requiere inversi\u00f3n inicial, los beneficios a largo plazo compensan con creces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-3b479392 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"3b479392\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5093ce0e ae-bg-gallery-type-default\" data-id=\"5093ce0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-675afe16 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"675afe16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2246e122 ae-bg-gallery-type-default\" data-id=\"2246e122\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af9d573 elementor-widget elementor-widget-heading\" data-id=\"4af9d573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres conocer m\u00e1s sobre temas relacionados con, etiquetas electr\u00f3nicas?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a32b5e6 elementor-widget elementor-widget-text-editor\" data-id=\"7a32b5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00edguenos o escr\u00edbenos en nuestras redes sociales y ent\u00e9rate de mucho m\u00e1s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6fe8cb elementor-shape-square elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7c6fe8cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-3e78c65\" href=\"https:\/\/facebook.com\/lacompetenciasa\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-b05411b\" href=\"https:\/\/www.instagram.com\/lacompetenciasa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-92bc806\" href=\"https:\/\/linkedin.com\/company\/25060480\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-e81b2ce\" href=\"https:\/\/youtube.com\/channel\/UCNja2PQOVF_nnRigryF7E-Q\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-55dba47\" href=\"https:\/\/wa.me\/5930969729361\/?text=M\u00e1s%20informaci\u00f3n%20smart%20home\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-inner-section elementor-element elementor-element-7f2e0f29 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no ae-bg-gallery-type-default wpr-column-slider-no wpr-equal-height-no\" data-id=\"7f2e0f29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67ab5b22 ae-bg-gallery-type-default\" data-id=\"67ab5b22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75eee96d elementor-widget elementor-widget-heading\" data-id=\"75eee96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfNecesitas ayuda?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e98e2e elementor-widget elementor-widget-text-editor\" data-id=\"61e98e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfSi tienes preguntas o necesitas asesor\u00eda personalizada? Haz clic en nuestro bot\u00f3n de \u00abCont\u00e1ctanos\u00bb y estaremos encantados de ayudarte en todo lo que necesites. \u00a1Escr\u00edbenos ahora mismo!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31376a31 elementor-widget elementor-widget-heading\" data-id=\"31376a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos para recibir asesor\u00eda personalizada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a95e0f elementor-widget elementor-widget-button\" data-id=\"78a95e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjkyMSIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b3ef79c ae-bg-gallery-type-default\" data-id=\"5b3ef79c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las etiquetas de precios digitales son dispositivos electr\u00f3nicos que reemplazan las tradicionales etiquetas de papel en estanter\u00edas de tiendas y supermercados.<\/p>\n","protected":false},"author":1,"featured_media":24317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-24337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-api"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etiquetas de precios digitales: qu\u00e9 son, ventajas y funcionamiento<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo funcionan las etiquetas de precios digitales (ESL) y sus beneficios para supermercados y tiendas. \u00a1Eficiencia y control total!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/competencia.com.ec\/corporativo\/que-son-las-etiquetas-de-precios-digitales-y-como-funcionan-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etiquetas de precios digitales: qu\u00e9 son, ventajas y funcionamiento\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo funcionan las etiquetas de precios digitales (ESL) y sus beneficios para supermercados y tiendas. \u00a1Eficiencia y control total!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/competencia.com.ec\/corporativo\/que-son-las-etiquetas-de-precios-digitales-y-como-funcionan-2\/\" \/>\n<meta property=\"og:site_name\" content=\"La Competencia S.A\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lacompetenciasa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-06T14:00:00+00:00\" \/>\n<meta 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